Protect and grow revenue
Decision Deck helps telecom operators choose the right action for each customer and contract. Detect churn movement earlier. Use retention offers where they protect value. Prevent bill shock from becoming complaints.
Lower churn · stronger ARPU · less offer waste.
Don’t make churn just another score
A churn score is useful only if it changes the action. One customer may need a plan change. Another needs a network issue fixed. Another needs a handset upgrade. Another needs no discount because the real problem is poor service.
Decision Deck helps turn churn signals into the next action most likely to protect the relationship.
Components used
- Predictive models
Estimate churn risk, value at risk, response likelihood, plan fit and likely retention impact.
- Behavioural Dynamics ↗
Reads usage movement, app activity, service contacts, network experience, payment behaviour and complaint signals.
- Risk Stratification ↗
Separates normal movement, early churn risk, high-value churn risk and customers unlikely to respond.
- Recommendations Block ↗
Selects the action: service fix, plan change, upgrade prompt, retention offer, support route, wait or suppress.
- Monitoring
Tracks whether the action improves retention, ARPU and customer lifetime value.
Use retention offers where they protect value
Retention offers can save customers. They can also give margin away. The real decision is which customer needs an incentive, what kind of incentive works and when a non-discount action might be better.
Decision Deck selects the retention action that fits the customer, value, service history and margin position.
Components used
- Predictive models
Estimate offer sensitivity, acceptance likelihood, margin impact, churn reduction and lifetime value.
- Recommendations Block ↗
Selects the retention route: discount, bundle, data allowance, handset upgrade, service recovery, plan reshaping or no offer.
- Allocation Decisions
Set the right price, discount, contract length, handset terms or renewal offer.
- Policy Dynamics ↗
Controls eligibility, margin floors, offer rules, contract rules and channel constraints.
- Evidence Vault ↗
Records why the offer was made, changed or suppressed.
Catch bill shock before it becomes a complaint
Bill shock can turn a good customer into a complaint, collections case or churn case. Roaming, excess data, premium usage, family-plan changes and unexpected charges all need early action.
Decision Deck helps identify when usage movement creates customer harm, complaint risk or avoidable churn.
Components used
- Behavioural Dynamics ↗
Reads usage changes, roaming activity, spend spikes, account changes and prior billing behaviour.
- Predictive models
Estimate complaint risk, payment difficulty, churn risk and likely response to warning or support.
- Recommendations Block ↗
Selects the action: alert, cap, plan suggestion, roaming pass, support route, payment option or no action.
- Policy Dynamics ↗
Applies contact permissions, customer treatment rules, product terms and spend-control policies.
- Evidence Vault ↗
Records why the customer was alerted, capped, routed or left alone.
Set handset and contract terms customers can sustain
Telecoms often blend service, device finance, contract length and recurring payment. A sale that fails later creates arrears, complaints, churn and recovery cost.
Decision Deck helps assess whether the customer can sustain the proposed contract, handset plan or repayment arrangement.
Components used
- Capacity assessment
Tests whether the customer can sustain the proposed commitment under expected and stressed conditions.
- Predictive models
Estimate payment performance, contract completion, arrears risk and plan sustainability.
- Allocation Decisions
Set deposit, tariff, repayment schedule, handset finance terms or service contract conditions.
- Recommendations Block ↗
Selects the right route: approve, reshape, reduce device exposure, request evidence, refer or decline.
- Policy Dynamics ↗
Applies affordability, eligibility, treatment and product rules.
Stop SIM-swap and account takeover without blocking good customers
Security controls protect customers, yet heavy-handed blocks damage trust. A new device, failed login, number-port request or SIM change may indicate fraud. It may also be a genuine customer trying to fix a problem.
Decision Deck helps you choose a proportionate security action based on risk, behaviour and customer context.
Components used
- Predictive models
Estimate account takeover risk, SIM-swap risk, fraud likelihood and false-positive risk.
- Behavioural Dynamics ↗
Reads login movement, device changes, account changes, usage behaviour and recent customer actions.
- Matching Block ↗
Connects customer, device, SIM, account, number-port, service history and identity evidence.
- Risk Stratification ↗
Separates trusted activity, uncertain activity, high-risk activity and urgent blocks.
- Recommendations Block ↗
Selects the action: allow, step up, delay, lock, freeze, review or escalate.
Turn service failures into recovery decisions
A customer who has had poor coverage, repeated faults, missed appointments or unresolved support does not always need a discount. Sometimes the right action is a technical fix. Sometimes it is a credit. Sometimes it is a specialist case route. Sometimes it is proactive contact before the customer leaves.
Decision Deck selects the recovery action most likely to protect the relationship and control cost.
Components used
- Customer Treatment Intelligence
Reads customer state, service history, complaint risk and appropriate action.
- Case Triage ↗
Routes high-value, repeated, sensitive or urgent cases to the right team.
- Recommendations Block ↗
Selects the action: technical fix, callback, credit, plan adjustment, specialist review, retention offer or suppression.
- Policy Dynamics ↗
Controls compensation rules, complaint handling, vulnerable customer treatment and escalation routes.
- Monitoring
Tracks repeat contact, complaint reduction, churn movement and recovery success.
Test pricing, plan and treatment changes before rollout
A new tariff, renewal rule, handset offer, roaming policy or retention threshold can move revenue quickly. It can also create churn, margin leakage, complaint spikes or review pressure.
Decision Deck tests commercial and treatment changes against customer evidence before launch.
Components used
- Simulation
Tests pricing, retention, eligibility, contact and treatment changes against historical and live customer populations.
- Predictive models
Estimate impact on churn, ARPU, margin, complaints, uptake, arrears and service workload.
- Policy Dynamics ↗
Versions plan rules, offer rules, treatment rules and approval controls.
- Monitoring
Shows what changed after rollout and where outcomes differ from expectation.
- Evidence Vault ↗
Links customer outcomes to the policy and decision logic active at the time.
Make telecom decisions clearer, faster and more valuable
Decision Deck helps telecom operators act earlier when customers, contracts, fraud risk, service quality or network pressure change.
Use it to reduce churn, protect ARPU, target retention spend, manage handset and contract terms, reduce fraud friction and recover service failures with stronger decision evidence.